In an interview with AdExchanger.com, Invite Media co-founder Nat Turner discussed his company’s new “Bid Manager” which interfaces with all of the top ad exchanges including Google DoubleClick AdX, Yahoo!’s Right Media, Microsoft’s AdECN and AppNexus.
More data, organized better means better yield for the publisher and ROI for the advertiser. The media profile is a concept for pulling data together and evaluate media on an ad exchange.
Google has set in motion its behavioral advertising initiative for advertisers and publishers. Cookies will be set through Google’s network of AdSense web publishers and advertisers will be able to bid according to users’ interests.