In an interview with AdExchanger.com, Invite Media co-founder Nat Turner discussed his company’s new “Bid Manager” which interfaces with all of the top ad exchanges including Google DoubleClick AdX, Yahoo!’s Right Media, Microsoft’s AdECN and AppNexus.
More data, organized better means better yield for the publisher and ROI for the advertiser. The media profile is a concept for pulling data together and evaluate media on an ad exchange.
Recent investment and acqusition in advertising technology company includes Yahoo!’s Right Media Exchange, Google’s DoubleClick Ad Exchange, Microsoft’s AdECN, Turn Smart Market, Pubmatic, Contextweb and AdMeld.
As efficiencies are created by technology, services once thought indespensible are removed from the advertising supply chain. The risk of disintermediation for ad agencies may be brought by the onset and growth of advertising exchanges.
Google has set in motion its behavioral advertising initiative for advertisers and publishers. Cookies will be set through Google’s network of AdSense web publishers and advertisers will be able to bid according to users’ interests.
The Online Publishers Association announced new display advertising sizes that can be sold through advertising exchanges and networks.
Razorfish revealed that it has started a new ad exchange practice in its Razorfish 2009 Digital Outlook report.
Eric Schmidt divulged more information on Google’s ad exchange plans during the recent Morgan Stanley Technology conference. Google’s AdSense content network and DoubleClick Ad Exchange figure prominently.
Pubmatic, an online advertising yield optimization company, announced that it would provide an API to advertising networks so they could buy from Pubmatic’s member publishers.
