April 2009
1 post
New Invite Media Bid Manager May Disrupt Full...
In an interview with AdExchanger.com, Invite Media co-founder Nat Turner discussed his company’s new “Bid Manager” which interfaces with all of the top ad exchanges including Google DoubleClick AdX, Yahoo!’s Right Media, Microsoft’s AdECN and AppNexus.
March 2009
11 posts
Media Profile and Ad Exchanges
More data, organized better means better yield for the publisher and ROI for the advertiser. The media profile is a concept for pulling data together and evaluate media on an ad exchange.
Acquisition and Investment in Advertising...
Recent investment and acqusition in advertising technology company includes Yahoo!’s Right Media Exchange, Google’s DoubleClick Ad Exchange, Microsoft’s AdECN, Turn Smart Market, Pubmatic, Contextweb and AdMeld.
Ad Agencies May Be Disintermediated by Exchanges
As efficiencies are created by technology, services once thought indespensible are removed from the advertising supply chain. The risk of disintermediation for ad agencies may be brought by the onset and growth of advertising exchanges.
Google's Armstrong Hired at AOL →
Google Begins Behavioral Advertising Program
Google has set in motion its behavioral advertising initiative for advertisers and publishers. Cookies will be set through Google’s network of AdSense web publishers and advertisers will be able to bid according to users’ interests.
OPA Creates New Display Ad Sizes for Exchanges,...
The Online Publishers Association announced new display advertising sizes that can be sold through advertising exchanges and networks.
Razorfish Starts Ad Exchange Practice
Razorfish revealed that it has started a new ad exchange practice in its Razorfish 2009 Digital Outlook report.
More News on Google Ad Exchange Plans
Eric Schmidt divulged more information on Google’s ad exchange plans during the recent Morgan Stanley Technology conference. Google’s AdSense content network and DoubleClick Ad Exchange figure prominently.
Pubmatic Opens Data To Ad Networks
Pubmatic, an online advertising yield optimization company, announced that it would provide an API to advertising networks so they could buy from Pubmatic’s member publishers.
AdMeld Releases New Ad Ops Tool: FireMeld
With FireMeld, AdMeld is establishing an ongoing relationship with web publishers’ ad operations team.
Ad Agencies Wrestle With Ad Exchanges
Ad agencies are having a difficult time transitioning to a future that includes ad exchanges. Disintermediation may result.
February 2009
5 posts
Google Announces AdSense Ad Exchange at IAB
David Rosenblatt, Google’s Display Advertising chief, announced Google’s new AdSense Ad Exchange during his keynote at the annual IAB conference in Orlando, FL.
Internet Advertising Bureau Fuels Controversy...
The Internet Advertising Bureau (IAB) continued to fuel the controversy around ad networks at its conference this week.
Yieldex Offers Ad Inventory Yield Optimization →
ReachLocal Reaches Ad Exchanges and Long Tail
Advertising exchanges are even making long tail sites consider trying the exchange model. Read more about ReachLocal’s efforts to grab the fat end of the long tail market.
http://www.adexchanger.com/ad-exchange-news/reachlocal-trades-for-the-long-tail/
